The Ukraine International Travel Market (UITM) is the country’s biggest event of the year for travel industry professionals. Hundreds of local and international companies and representatives attend the market annually.
The UITM is an occasion for foreign and domestic travel companies and tourism organizations to present their most exciting destinations. It is also an opportunity for travel agents to visit these exhibitions and find new ideas for their clients.
Where does the event take place and what exhibitions can be seen? Details on how representatives of international travel companies can attend the Ukraine International Travel Market are explained in this guide to the UITM.
What to Expect from the UITM
International travel industry professionals come to Ukraine to be at the UITM each year to exhibit their companies, see what others have to offer, and make business contacts.
Depending on where these business people come from, they may require a Ukraine eVisa to enter the country in order to attend the conference (see below for detailed information).
The Ukraine International Travel Market is attended by representatives of:
- International and Ukrainian tourism organizations
- Government ministries
- Travel agencies
- Tourism industry professionals from Ukraine and various other countries
The 2019 Ukraine International Travel Market saw the national tourism organizations from the following nations set up exhibitions for the event:
- The Dominican Republic
In addition, 148 travel companies both from Ukraine and from abroad presented themselves at the UITM. Notable examples include:
- ABK Travel (Lithuania)
- Ada Tours (Brazil)
- Djoca Travel (France)
- Focus Travel (Vietnam)
- Go Sagres (Portugal)
- Hunguest Hotels (Hungary)
- Larus Viaggi DMC (Italy)
- Luxury In The Sun (Cyprus)
- Tairiku Travel (Japan)
With travel agents, airline representatives, and national tourism organizations promoting destinations all together in the same space, the UITM provides an opportunity for travel industry professionals to make contacts and build business relationships.
Ukrainian Hospitality Days at the UITM
For the last few years, there has been a special exhibition for the cities and regions of Ukraine itself, presented in a way that focuses on sustainable and eco-friendly tourism.
Dubbed “Ukrainian Hospitality Days”, this exhibition showcased 25 different Ukrainian cities and regions during the 2019 edition, including individual stands for the following regions:
- Kryvyi Rih
Ukrainian Hospitality Days provides international travel agents an opportunity to make business connections with different parts of Ukraine and the information they need to open up the country to their clients.
When and Where Is the Ukraine International Travel Market?
The Ukraine International Travel Market takes place in Kiev over 3 days in early autumn, usually at the start of October, sometimes including the end of September.
The Ukraine International Travel Market is regularly held at the International Exhibition Centre (IEC) in Kiev.
How to Get to the UITM
In order for international business people in the travel industry to attend the Ukraine International Travel Market, they must first obtain the correct travel documents to visit Ukraine.
While nationals of many various countries are visa-exempt and can enter the country without a visa, many international travelers must apply for a Ukraine eVisa.
The eVisa permits the traveler to visit Ukraine for tourism and business but not for employment reasons. It is valid for the purpose of attending an event like the UITM.
This document can be obtained by completing the Ukraine eVisa application form online, avoiding the need to travel to an embassy to apply, as with a traditional consular visa. The online form is quick and straightforward to fill out and the approved eVisa is sent to the applicant by email.
Once the business traveler has permission to enter the country, the most direct flights are to Kiev, which is served by Boryspil International Airport and Zhulyany Airport.
Seeing the Sights of Kiev While at the UITM
Visitors attending the Ukraine International Travel Market can take advantage of their trip to see the sights of the Ukrainian capital.
Kiev is the most populous and wealthy city in Ukraine, being one of Eastern Europe’s most important centers of culture, science, industry, and education.
It is a city with a lot of history from its origins as a 5th-century Slavic settlement through Viking occupation to its time as the third-largest city in the Soviet Union and its present status as the capital of independent Ukraine. It is home to many historical buildings, museums, and gardens.
The most iconic landmarks, buildings, and locations around Kiev include the following:
- Kiev-Pechersk Lavra
- Mariinsky Palace
- St Sophia Cathedral
- The Golden Gate
- St. Andrew’s Church
- St. Vladimir’s Cathedral
- St. Michael’s Golden-Domed Monastery
- The Museum of Folk Architecture and Life of Ukraine
Kiev is also a modern city. There are a wealth of entertainment options, nightlife, and restaurants for the international business traveler to enjoy.
Traveling to Kiev with a Ukraine visa to attend the UITM is an opportunity to experience this vibrant and historic city while growing the business.